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[Digital Solutions] Next Magazine x Abbott Vascular x Hong Kong College of Cardiology 人人強心處處護心大本營

Nexts affluent readers are always hungry for updated health information. This year, Abbott Vascular and Hong Kong College of Cardiology once again partnered with Next Magazine to promote heart health. Educating public the relationship between proper dieting and heart health, Next has developed a fun-filled website with food nutrient tips, interactive quiz game, cardio vascular disease information, Body Mass Index and Waist-Hip Ratio calculators as well as informative on-print advertorials for this campaign. The cardiology specialists' sharing video produced by Next was launched in NextPlus and Health Channel and campaign website. Throughout the campaign, public became more knowledgeable to Clients Bioresorable Vascular Scaffold (BVS) system after reading the materials in campaign website, video and advertorial series.


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